Stella McCartney is a luxury lifestyle brand that was launched under the designer’s name in partnership with Kering in 2001. Stella’s approach to design emphasises sharp tailoring, natural confidence and sexy femininity. The brand is committed to ethical values, and believes the company is responsible for the resources it uses and the impact it has on the environment. It is therefore constantly exploring innovative ways to become more sustainable, from designing to store practices and product manufacturing. Stella McCartney offers women’s ready-to-wear, as well as handbags, shoes and a children’s line. It has also developed eyewear and a woman’s fragrance.
