Our Heritage His two daughters came to help him every Saturday, they typed invoices, and nailed the rivets on the fronts of the glasses, learning about the trade. This discreet and hardworking man was imparting his own values to his daughters - those of discipline and sacrifice… Every Sunday Fulgencio would come home with a bag of glasses that they had to clean for the coming week, and by gradually passing on his knowledge and enthusiasm to his daughters, he subsequently passed on the torch to the next generation. In time a new company was born; this second generation designed, manufactured and distributed glasses to the whole of Spain, maintaining the family’s passion and dedication. This endeavor lasted until the end of the 90’s, when 17 year-old David Pellicer, Fulgencio’s grandson, started to work at the factory. With two generations worth of inherent values, and an abundance of acquired knowledge, fresh-faced David eagerly entered into the company, ready to create something new. Thus, Etnia Barcelona was born. Fulgencio Ramo was the grandfather of the founder of Etnia Barcelona, and was the man who started the family’s passion for sunglasses. Fulgencio worked for years on the factory floor of a sunglasses company in Barcelona, until he was finally able to create his own factory in Poble Sec in the 50’s.
Two Thousand & One;
Our Legacy p.3 Etnia Barcelona Etnia Barcelona was born from the mind of David Pellicer, a man who spent his childhood surrounded by glasses. David grew up playing in his parents’ factory while developing his knowledge and taste on the topic from an early age. David introduced colour into an accessory that had always been brown or black. Red or yellow sunglasses didn’t exist before then, nor did glasses that combined two or three colours. When deciding that he wanted to start his own company, David knew that he did not just want to manufacture glasses, but he wanted to leave a mark - to create a brand. He finished his first collection whilst still living with his grandfather, Fulgencio Ramo, who congratulated him on his designs and his modern frames, and for this incorporation of colour into an industry that had never seen it before. David’s brand focuses on the idea of being free, being human, being multi-ethnic and cultured. It boasts bold designs for all types of people, never before seen colourways that emphasize the personality within individual faces, and has had cost adjustments that give the company a competitive edge. Pellicer’s family have a tradition of high quality manufacturing standards, and this remains fundamental, and is evident in all the glasses that come out of the Etnia Barcelona factory. David Pellicer has led the company from the forefront of the design department, using all his families’ advice on how to make intelligent and qualitative decisions, and to pay special attention to detail. With three generations worth of expertise, gained over the course of more than 70 years, this family legacy, refined by and renowned for its dedication, its passion and its efforts, is now a worldwide driving force in the sunglasses industry in the form of Etnia Barcelona.